Back in New York, as Educators 4 Excellence prepared its move to a much bigger office, 13,500 square feet in the financial district, Curtis evaluated the current office design for more clues. “This is what we are always trying to do, figuring out how we can articulate a brand architecturally,” she notes. This time, she took inspiration from the organization’s chalk-scribbled bright green apple logo. She then decided to make the color green, in general, the element that threads through the entire space. She sought out a mixture of different shades—but nothing too yellow or too blue. “The greens don’t match perfectly, which really goes along with my underlying design philosophy,” she says.
